Are you as excited to get started with the Private Practice Made Simple Masterclass as I am?!? I certainly hope so. And since I’m so psyched about the upcoming class, I thought I’d give you a sneak peek and a head start! You’ll be learning the tools and techniques I used to build a private practice I love, straight out of grad school and with an “A” license. If you put what you learn into practice, it’s my hope that you’ll see similar results.
But there’s one thing that can stop you dead in your tracks. Mindset. I can’t stress enough how important having the proper mindset is in your journey to the practice you love. Sure, marketing is a big part of running any business, but I’d argue mindset is even more important. Trust me, your marketing will fall flat if you don’t have the right mindset.
There are three mindset types that I’ve found to be the most important in private practice, especially when establishing a new practice. They are:
1.) Business mindset
2.) Abundance mindset
3.) Success mindset
It’s really important to have all three of these mindsets working together at the same time. This isn’t an a la carte situation. No picking and choosing here! These three mindsets work in tandem to create a successful private practice.
Having a business mindset means you understand one fundamental principle: the purpose of a business is to make money. It sounds simple, but in helping professions, such as counseling, this is often overlooked. Somehow, along the way, we tend to get wrapped up in the “helping” piece and forget about the business component. Does discussing money in the context of therapy practice feel icky to you? That’s a key indicator that you need to adjust your business mindset. Think of it this way. If you don’t make money, you can’t run your practice. And if you go out of business, then you’re no longer helping your clients.
So, what does a business mindset look like?
You think as a business owner first and as a therapist second.
You make decisions based on what is best for your business, not based on emotions.
You’ve separated your personal finances from business finances and you think of them separately.
Things for your business are paid for by the business.
The next mindset, an abundance mindset is just as important as any of the three. Having an abundance mindset is crucial in running a private practice because honestly, anything other than abundance will cause you to fail. If you don’t believe there are enough clients out there for you to attract, then there won’t be. It really is that simple. If you don’t believe you can actually attract enough of your ideal clients to sustain your business, your doubts are going to show up in your marketing efforts, the way you handle business decisions, and even your interactions with your clients.
What does an abundance mindset look like?
You are comfortable with investing time, money and energy into your practice because you know it will result in filling your calendar with your ideal clients.
You don’t freak out if something doesn’t go exactly as planned.
You’re comfortable with referring out people that don’t fit your ideal client profile.
You don’t spend a lot of time worrying about the state of your practice.
The final of the three, success mindset, is similar to abundance, but not quite the same. While an abundance mindset knows there will be a steady stream of clients coming your way, a success mindset knows that you’ll be able to retain those clients. Having a success mindset means you believe in yourself and you are confident that everything will work out for your practice. Essentially, a success mindset means that you are not afraid.
So, what does a success mindset look like?
You don’t make decisions based on fear.
You’re willing to think outside the box and take some well thought out chances.
You’re willing to step out of your comfort zone when it comes to marketing your practice.
You jump at opportunities instead of overthinking them.
I can’t stress enough how important mindset is when it comes to building an awesome private practice. As therapists, we know the power of our thoughts. As you may have probably told your clients, we believe what we think and we act on what we believe. That’s why having the right mindset is the first step in practice building. If you want to be successful, you have to first believe that it’s possible. Better yet, it’s best to act successful before you feel like you are. Have you ever heard the saying, “Dress for the job you want”? The same goes for practice building. “Think like the practice owner you want to be”!
Throughout the Private Practice Made Simple masterclass, we’ll be diving deep into developing the right mindset to reach your goals, while also getting rid of the useless, negative junk we tend to hold on to. Not only will you come out having learned the secrets to building a private practice that works for you, but you’ll also be a mindset master! And the really cool thing is, you can take your mindset knowledge and apply it to your entire life!